The new trend of girls putting glitter on their awesome butts, known as the Glitter Booty, took Instagram by the storm thanks to Mia Kennington, an artist who works with the U.K.-based glitter-loving art collective The Gypsy Shrine. The shiny trend rapidly gains popularity on YouTube, Facebook and other social media as well.
Japan liked Brazil's Miss Bum-Bum contest so much that they have decided to have their own. This year’s winner was Takano Yumi, but the competition was pretty tough.