18 graphic artists from around the world were commissioned to Photoshop the same exact female form into a shape that their culture would find attractive.
They were allowed to modify clothing while keeping the form visible. All other changes, including those to the females’ shape and form were left up to the designers.
The project focused on female designers (most of which were contracted via freelance job boards), as they wanted a woman’s view of what her culture finds attractive and to understand more about the pressures they face.